AppFolio makes the cloud software that runs the US rental-property business — used by ~20,000 property managers overseeing 9.4M units. It earns most of its money not from software subscriptions but from Value Added Services: taking a cut of the rent payments, tenant screenings and risk products that flow across its platform.
What AppFolio, Inc. really sells
AppFolio makes the cloud software that runs the US rental-property business — used by ~20,000 property managers overseeing 9.4M units. It earns most of its money not from software subscriptions but from Value Added Services: taking a cut of the rent payments, tenant screenings and risk products that flow across its platform.