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Celsius Holdings, Inc.
CELH · NASDAQConsumer Staples
The economic chain
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Raw inputs
Equipment
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AI demand
Farm & rawinputscrops, commodities, packa…Brands &manufacturersthe companies that make itDistribution &wholesalemoving the palletsRetailchannelsgrocers, clubs & big-boxHouseholdswho actually paysCapital &regulatorswho funds & polices itCANCan & packaging suppliersINGIngredient suppliersCO-PCo-packers & co-manufacturersBBBig BeveragesCELHCelsius HoldingsALNAlani NuRSRockstar Energy (US/Canada)MNSTMonster BeverageRBRed BullKDPKeurig Dr PepperPEPPepsiCoCOSTCostco WholesaleWMTWalmartAMZNAmazonRTLGrocers & convenienceYOUConsumersCAPInvestors & lendersREGFDA, FTC & food regulators
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Company details
Market cap
$8.1B
Revenue
$2.5B
Rev. growth
+85%
Gross margin
~49%
Div yield
0%
P/E ratio
~45×
Pepsi (customer)
~33% of rev
Costco (customer)
~12% of rev
In plain English
Celsius makes better-for-you energy drinks and doesn't distribute them itself — since 2022 PepsiCo hauls the cans to shops, which is why one customer (Pepsi) is ~a third of sales. After buying Alani Nu (~$1.8B, 2025) and Rockstar's US/Canada rights from Pepsi, Celsius now runs a three-brand energy platform: FY2025 revenue jumped ~85% to ~$2.5B.
In simple terms
What Celsius Holdings, Inc. really sells
Celsius makes better-for-you energy drinks and doesn't distribute them itself — since 2022 PepsiCo hauls the cans to shops, which is why one customer (Pepsi) is ~a third of sales. After buying Alani Nu (~$1.8B, 2025) and Rockstar's US/Canada rights from Pepsi, Celsius now runs a three-brand energy platform: FY2025 revenue jumped ~85% to ~$2.5B.
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Risk read
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