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Choice Hotels International, Inc.
CHH · NYSEConsumer Discretionary
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Raw inputs
Equipment
Foundry
Chip design
Software
AI demand
Hotel ownersWho own the buildingsFranchisorThe brand licensorBrands &platformIP & reservation techDistributionHow rooms get soldTravelersWho pay for staysOWNHotel owners (franchisees)CHHChoice HotelsWHWyndham Hotels & ResortsMARMarriott InternationalHLTHilton WorldwideBRDChoice's 22 brandsCRSchoiceEDGE / CRSCPChoice PrivilegesOTAOnline travel agenciesDIRChoiceHotels.com & appYOUTravelers / guests
Company details
Market cap
$5.0B
P/E ratio
22×
Div yield
0.8%
EPS (TTM)
$6.20
Profit margin
19%
Rev. growth
+3%
Adj. EBITDA
$604M
Hotels
7,586
In plain English
Choice Hotels barely owns any hotels — it franchises 22 brands (Comfort, Quality, Radisson, Cambria, WoodSpring) to ~7,600 independently owned hotels in 46 countries and collects a royalty on their room revenue. The asset-light model turns a ~5% cut of others' room sales into $604M of EBITDA, most of which is handed back to shareholders through buybacks.
In simple terms
What Choice Hotels International, Inc. really sells
Choice Hotels barely owns any hotels — it franchises 22 brands (Comfort, Quality, Radisson, Cambria, WoodSpring) to ~7,600 independently owned hotels in 46 countries and collects a royalty on their room revenue. The asset-light model turns a ~5% cut of others' room sales into $604M of EBITDA, most of which is handed back to shareholders through buybacks.
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Risk read
Moderate
SteadierMore speculative
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