CNO is a middle-income and senior-market insurer that sells Medicare supplement, supplemental health, life and annuity products through three brands — Bankers Life (career agents), Washington National (worksite) and Colonial Penn (direct-to-consumer TV/mail). It underwrites the risk, invests the premium 'float' through its 40|86 Advisors arm, and returns most excess capital to shareholders via a steadily rising dividend and heavy buybacks.
What CNO Financial Group, Inc. really sells
CNO is a middle-income and senior-market insurer that sells Medicare supplement, supplemental health, life and annuity products through three brands — Bankers Life (career agents), Washington National (worksite) and Colonial Penn (direct-to-consumer TV/mail). It underwrites the risk, invests the premium 'float' through its 40|86 Advisors arm, and returns most excess capital to shareholders via a steadily rising dividend and heavy buybacks.