Salesforce invented cloud CRM and is now the world's largest enterprise-software vendor by applications revenue — Sales, Service, Marketing, Commerce and Slack sold as subscriptions, stitched together by MuleSoft and Tableau and increasingly by Agentforce AI agents. It rents its compute from AWS, buys its way into new markets ($27.7B Slack, $15.7B Tableau, $8B Informatica), and now throws off ~$13B of free cash flow a year.
What Salesforce, Inc. really sells
Salesforce invented cloud CRM and is now the world's largest enterprise-software vendor by applications revenue — Sales, Service, Marketing, Commerce and Slack sold as subscriptions, stitched together by MuleSoft and Tableau and increasingly by Agentforce AI agents. It rents its compute from AWS, buys its way into new markets ($27.7B Slack, $15.7B Tableau, $8B Informatica), and now throws off ~$13B of free cash flow a year.