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Deckers Brands
DECK · NYSEConsumer — Footwear & Apparel
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Raw inputs
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AI demand
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Company details
Market cap
$15.6B
P/E ratio
16×
Div yield
0%
EPS (FY26)
$7.02
Profit margin
19%
Rev. growth
+9.8%
Revenue (FY26)
$5.47B
Net income
$1.02B
In plain English
Deckers is a footwear brand house with two breakout hits: HOKA, the chunky running shoe that exploded from niche to a ~$2.6B brand, and UGG, the sheepskin boot it has kept relevant for 30 years. It owns no factories — designs the shoes in Goleta, California, has them made by contract manufacturers across Vietnam, China and Cambodia, and sells them through wholesale retailers and its own DTC channels.
In simple terms
What Deckers Brands really sells
Deckers is a footwear brand house with two breakout hits: HOKA, the chunky running shoe that exploded from niche to a ~$2.6B brand, and UGG, the sheepskin boot it has kept relevant for 30 years. It owns no factories — designs the shoes in Goleta, California, has them made by contract manufacturers across Vietnam, China and Cambodia, and sells them through wholesale retailers and its own DTC channels.
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Risk read
SteadierMore speculative
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