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Raw inputs
Equipment
Foundry
Chip design
Software
AI demand
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Company details
Market cap
$56B
P/E ratio
~9×
Div yield
~4.1%
Dividend
$0.60
Revenue
~$185B
Ford Pro EBIT margin
~12%
Model e EBIT
loss
Pro subscriptions
~818k
In plain English
Ford is really four businesses bolted together: Ford Pro, the highly profitable engine that sells F-Series work trucks, Transit vans and fleet software to commercial and government buyers; Ford Blue, the petrol and hybrid mainstay built around the best-selling F-150; Ford Model e, the loss-making electric arm racing to cut battery costs; and Ford Credit, the bank that finances the dealers and the buyers. The founding Ford family still controls ~40% of the votes through super-voting Class B shares while owning only a sliver of the equity.
In simple terms
What Ford Motor Company really sells
Ford is really four businesses bolted together: Ford Pro, the highly profitable engine that sells F-Series work trucks, Transit vans and fleet software to commercial and government buyers; Ford Blue, the petrol and hybrid mainstay built around the best-selling F-150; Ford Model e, the loss-making electric arm racing to cut battery costs; and Ford Credit, the bank that finances the dealers and the buyers. The founding Ford family still controls ~40% of the votes through super-voting Class B shares while owning only a sliver of the equity.
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