Gap Inc. is a house of four apparel brands — Old Navy, Gap, Banana Republic and Athleta — that designs clothes, has them cut and sewn in ~250 factories across ~25 countries, and sells them through its own stores, websites and a handful of franchise partners. It doesn't own a single factory; it owns the brands and the shelf. Old Navy alone is over half of its $15.4B in sales, and after years of drift the company is eight straight quarters into a turnaround under CEO Richard Dickson.
What The Gap, Inc. really sells
Gap Inc. is a house of four apparel brands — Old Navy, Gap, Banana Republic and Athleta — that designs clothes, has them cut and sewn in ~250 factories across ~25 countries, and sells them through its own stores, websites and a handful of franchise partners. It doesn't own a single factory; it owns the brands and the shelf. Old Navy alone is over half of its $15.4B in sales, and after years of drift the company is eight straight quarters into a turnaround under CEO Richard Dickson.