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Harley-Davidson, Inc.
HOG · NYSEConsumer Discretionary
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Raw materialssteel, aluminum, castingsPowertrain &componentsengines, electronics, tir…Harley-Davidsondesign & US assemblyProducts &financebikes, P&A, HDFSDealers &distribution~1,300 independent dealersRiders &buyersowners, fleets, exportsMETSteel & aluminumCSTCastings & forgingsENGMilwaukee-Eight & Revolution MaxELXElectronics & controlsTIROEM tire makersHOGHarley-DavidsonLVWRLiveWireP&AParts, accessories & apparelHDFSHarley-Davidson Financial ServicesMCMotorcyclesDLRIndependent dealersYOURiders & ownersINTInternational marketsPOLPolice & fleet
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Company details
Market cap
$3.1B
P/E ratio
9×
Div yield
3.1%
EPS (TTM)
$3.50
Profit margin
9%
Rev. growth
-11%
Revenue
$5.2B
Free cash flow
$0.9B
In plain English
Harley-Davidson designs and builds heavyweight cruiser and touring motorcycles in the US, then sells them (plus parts, apparel and licensing) through a network of ~1,300 independent dealers. Its captive lender, Harley-Davidson Financial Services, finances both the dealers' inventory and the riders' loans, while majority-owned LiveWire is its money-losing electric-motorcycle bet.
In simple terms
What Harley-Davidson, Inc. really sells
Harley-Davidson designs and builds heavyweight cruiser and touring motorcycles in the US, then sells them (plus parts, apparel and licensing) through a network of ~1,300 independent dealers. Its captive lender, Harley-Davidson Financial Services, finances both the dealers' inventory and the riders' loans, while majority-owned LiveWire is its money-losing electric-motorcycle bet.
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