simplyStocks
Intuit
INTU · NASDAQSoftware
The economic chain
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Raw inputs
Equipment
Foundry
Chip design
Software
AI demand
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Company details
Market cap
$74B
P/E ratio
~16×
Div yield
~1.8%
Revenue (FY25)
$18.8B
Rev. growth
+16%
Net income (FY25)
~$3.6B
Customers
~100M
Profit margin
~19%
In plain English
Intuit makes the financial software that small businesses and ordinary people run their money on: QuickBooks for company books and payroll, TurboTax for filing taxes, Credit Karma for credit and loans, and Mailchimp for marketing. After buying Credit Karma (~$7B) and Mailchimp (~$12B), it is stitching them into one AI-powered platform — 'Intuit Assist' — that aims to do the financial work for ~100 million customers.
In simple terms
What Intuit really sells
Intuit makes the financial software that small businesses and ordinary people run their money on: QuickBooks for company books and payroll, TurboTax for filing taxes, Credit Karma for credit and loans, and Mailchimp for marketing. After buying Credit Karma (~$7B) and Mailchimp (~$12B), it is stitching them into one AI-powered platform — 'Intuit Assist' — that aims to do the financial work for ~100 million customers.
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Risk read
SteadierMore speculative
Why this rating?