Gartner sells research as a subscription — its 2,600+ analysts turn briefings from tech vendors and surveys of enterprises into proprietary IP (the Magic Quadrant, the Hype Cycle) that CIOs and business leaders pay ~$6.5B a year to read. Research is ~82% of revenue at ~100% renewal; Conferences and Consulting round it out. Nearly all its free cash flow goes to buybacks, not dividends.
What Gartner, Inc. really sells
Gartner sells research as a subscription — its 2,600+ analysts turn briefings from tech vendors and surveys of enterprises into proprietary IP (the Magic Quadrant, the Hype Cycle) that CIOs and business leaders pay ~$6.5B a year to read. Research is ~82% of revenue at ~100% renewal; Conferences and Consulting round it out. Nearly all its free cash flow goes to buybacks, not dividends.