Mattel is the world's second-largest toy company and the owner of some of the most valuable play franchises ever created — Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA. Unlike asset-light rivals, Mattel still makes most of its core toys in its OWN factories (China, Indonesia, Malaysia, Thailand and a giant plant in Mexico), sells the bulk of them through three retailers — Walmart, Target and Amazon — and is now trying to turn its IP into films and licensing after the $1.4B Barbie movie.
What Mattel, Inc. really sells
Mattel is the world's second-largest toy company and the owner of some of the most valuable play franchises ever created — Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA. Unlike asset-light rivals, Mattel still makes most of its core toys in its OWN factories (China, Indonesia, Malaysia, Thailand and a giant plant in Mexico), sells the bulk of them through three retailers — Walmart, Target and Amazon — and is now trying to turn its IP into films and licensing after the $1.4B Barbie movie.