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Nike designs and markets the world's most valuable sportswear brand — sneakers, apparel and gear stamped with the swoosh — but makes almost none of it itself. It hands its designs to a network of contract factories in Vietnam, Indonesia and China, then sells the finished product through its own stores and app (Nike Direct) and through wholesale partners like Foot Locker and Dick's. The real product is the brand, built on decades of athlete endorsements.

A brand, not a factory

Nike makes almost nothing itself. It designs the product and owns the swoosh, then hands the work to contract factories — over half its footwear is built in Vietnam, with Indonesia and China next — before selling through its own app and stores and through wholesale partners like Foot Locker and Dick's.

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