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Principal Financial Group
PFG · NASDAQInsurance & Asset Management
The economic chain
Follow the chain left → right, from inputs to end demand. Tap any company to trace its links.
Raw inputs
Equipment
Foundry
Chip design
Software
AI demand
Premiums &capitalthe money flowing inBrokers &distributionwho places the coverInsurerswho carries the riskReinsuranceinsuring the insurersClaims,payouts &…where the money goesPolicyholderswho is protected···Workers & savers···Employer plan sponsorsADVAdvisors & brokersJVInternational bank JVsPFGPrincipal Financial GroupANNAnnuities & guaranteed incomeBENSpecialty benefits & lifeREReinsurersPAMPrincipal Asset Management···Retirees & beneficiariesBIZBusinesses
Company details
Market cap
~$22B
Div yield
~4%
Revenue (2025)
~$15.6B
Rev. growth
-3%
ROE
~16%
EPS growth
+12%
Assets under mgmt
~$780B
Assets under admin
~$1.8T
In plain English
Principal is a retirement, asset-management and benefits company built around the American workplace: it runs 401(k) and pension plans for millions of workers at small and mid-sized employers, invests the long-term savings it gathers through Principal Asset Management, and sells dental, disability and life cover to businesses. A large share of its profit now comes from fees on the ~$700B+ it manages and from international pension joint ventures across Latin America and Asia.
In simple terms
What Principal Financial Group really sells
Principal is a retirement, asset-management and benefits company built around the American workplace: it runs 401(k) and pension plans for millions of workers at small and mid-sized employers, invests the long-term savings it gathers through Principal Asset Management, and sells dental, disability and life cover to businesses. A large share of its profit now comes from fees on the ~$700B+ it manages and from international pension joint ventures across Latin America and Asia.
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Risk read
Moderate
SteadierMore speculative
Why this rating?