WSM · NYSEConsumer Discretionary — Home Furnishings Retail
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AI demand
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Company details
Market cap
$27B
P/E ratio
25×
Div yield
1.2%
EPS (FY26)
$8.84
Operating margin
~18%
Comp growth
+3.5%
Revenue
$7.8B
E-commerce mix
~65%
In plain English
Williams-Sonoma is a vertically-integrated, design-led home retailer that owns a stable of brands — Pottery Barn, West Elm, the namesake Williams Sonoma kitchen stores, Pottery Barn Kids & Teen, Rejuvenation and more. It designs most of its own furniture and housewares, has them made by factories across Asia and the US, then sells them mostly online (~65% of sales) and through ~500 stores, capturing the margin between factory and living room.
In simple terms
Designs it, doesn't (mostly) make it
Williams-Sonoma designs its own furniture and housewares, then has them made by factories — ~19% in the US, the rest in China, Vietnam and India — and ships them through its own distribution and delivery network straight to your door. Owning the design and the brand is where the margin lives.
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