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YETI Holdings, Inc.
YETI · NYSEConsumer Discretionary
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Inputs &suppliersfarms, factories, ingredi…Sourcing &enablerstraders, cloud, payments,…Brands &platformsthe hub that sellsDistribution &retaillogistics, stores, channe…Consumerswho actually paysRAWRaw materialsCMContract manufacturersMRMYSTERY RANCHLOGFreight & logisticsYETIYETISTNStanley (PMI)HELEHelen of TroyRTCRTICDTCYETI.com & storesWHLWholesale retailersDKSDick's Sporting GoodsAMZNAmazonCORPCorporate & customizationYOUConsumers
Company details
Market cap
$3.6B
P/E ratio
23×
Div yield
0%
EPS (TTM)
$2.03
Profit margin
9%
Rev. growth
+2%
Revenue
$1.87B
Free cash flow
$212M
In plain English
YETI is a premium outdoor brand built on two hero categories — insulated Drinkware (~58% of sales) and Coolers & Equipment (~40%). It owns no factories: a network of contract manufacturers in China, the Philippines, Vietnam and beyond builds its designs, and YETI captures the margin between a $15 stainless tumbler and a cult brand, selling ~60% straight to consumers via YETI.com and its own stores.
In simple terms
What YETI Holdings, Inc. really sells
YETI is a premium outdoor brand built on two hero categories — insulated Drinkware (~58% of sales) and Coolers & Equipment (~40%). It owns no factories: a network of contract manufacturers in China, the Philippines, Vietnam and beyond builds its designs, and YETI captures the margin between a $15 stainless tumbler and a cult brand, selling ~60% straight to consumers via YETI.com and its own stores.
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